Recently published research shows that Americans are drinking more soft drinks than ever before, as much as 13 billion gallons each year, making them the “largest source of added sugar and excess calories in the American diet”.
The figures are staggering.
“According to the National Soft Drink Association (NSDA), consumption of soft
drinks is now over 600 12-ounce servings (12 oz.) per person per year. Since the
late 1970`s the soft drink consumption in the United States has doubled for
females and tripled for males. The highest consumption is in the males between
the ages of 12 – 29; they average 1/2 gallon a day or 160 gallons a year.”
Do the math on that.
A can of soft drink contains roughly 10-12 teaspoons of sugar – yep 10 or 12 per can!
Half a gallon represents around five cans per day, giving us around 50 or 60 teaspoons of sugar.
A teaspoon of sugar is around 50 calories. So we’re talking about an intake of around 2500 to 3000 calories per day, just from soft drinks.
That’s the equivalent of the total recommended daily intake for a male to maintain a healthy weight, and that’s without eating anything!
When you also take into account that people are also eating a lot of pre-packaged junk food, in extremely large servings and people are increasingly sedentary, it really is no surprise at all that we’re facing an obesity epidemic.
Of course there are always the rose-tinted spectacle wearers who will say, “It’s all good. No harm, no foul.” etc. The problem is that obesity comes with a very large cost that affects all of us regardless of whether we personally are obese or not.
Recent studies in both the Unites States and Canada reveal the staggeringly high costs of obesity: $140 billion in the U.S. and over $1.8 billion in Canada. Just imagine the benefit to everyone if the healthcare systems received this level of funding increase…